{
 "name": "seocompanysmallbusiness.co.uk SMB SEO Tool Board",
 "title": "SMB SEO Tool Board",
 "url": "https://seocompanysmallbusiness.co.uk/datasets/smb-seo-tool-board/",
 "csv": "https://seocompanysmallbusiness.co.uk/datasets/smb-seo-tool-board.csv",
 "markdown": "https://seocompanysmallbusiness.co.uk/datasets/smb-seo-tool-board/index.md",
 "computed_at": "2026-09-21",
 "license": "https://seocompanysmallbusiness.co.uk/terms",
 "headline": "The median published figure in the SMB SEO Tool Board is 30 USD across 5 sources' own pages (range 9.99 to 50 USD), read 21 September 2026.",
 "quotes": [
  "The median published figure in the SMB SEO Tool Board is 30 USD across 5 sources' own pages (range 9.99 to 50 USD), read 21 September 2026.",
  "5 of the 20 named sources read in full publish a figure; 15 publish none, read 21 September 2026."
 ],
 "citation": "\"seocompanysmallbusiness.co.uk SMB SEO Tool Board\", updated 2026-09-21, https://seocompanysmallbusiness.co.uk/datasets/smb-seo-tool-board/.",
 "changed_since": null,
 "national": {
  "unit": "USD",
  "n": 5,
  "median": 30,
  "min": 9.99,
  "max": 50,
  "p25": 14.495000000000001,
  "p75": 42.5,
  "mean": 28.798,
  "units": {
   "USD": 5
  },
  "published_sources": 5,
  "named_sources": 41,
  "read_sources": 20,
  "not_published": 15,
  "published_share": 0.25
 },
 "by_axis": {},
 "rows": [
  {
   "source": "Serpstat pricing",
   "url": "https://serpstat.com/pay/",
   "figure": "$50",
   "value": 50,
   "unit": "USD",
   "axis": {},
   "retrieved_at": "2026-09-21",
   "quote": "$50/mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "dae234da87e0a6537e21cbabd20c4b3e669d5bc2d142448ebd475b95a2816293"
  },
  {
   "source": "Frase pricing",
   "url": "https://frase.io/pricing/",
   "figure": "$19",
   "value": 19,
   "unit": "USD",
   "axis": {},
   "retrieved_at": "2026-09-21",
   "quote": "$19/mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "5b236e2de90235b9bcd5898e0033c014ee2e289bd70e6623297ff0b13a89a388"
  },
  {
   "source": "Diib pricing",
   "url": "https://www.diib.com/pricing/",
   "figure": "$30",
   "value": 30,
   "unit": "USD",
   "axis": {},
   "retrieved_at": "2026-09-21",
   "quote": "Free $0/mo· Pro $30/mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "9c0fb67d222fa34ad8b3334c7d52e9f969b4fcfe8372658efdcf604be6cf5a23"
  },
  {
   "source": "Squirrly pricing",
   "url": "https://squirrly.co/pricing/",
   "figure": "$9.99",
   "value": 9.99,
   "unit": "USD",
   "axis": {},
   "retrieved_at": "2026-09-21",
   "quote": "per month $9.99",
   "source_class": "primary-provider-own-site",
   "text_sha256": "16b1601642cfa34a479d35a207bad3ea85db681dab8ede59d2b579b4ff12bb55"
  },
  {
   "source": "ContextBolt SEO tool pricing",
   "url": "https://contextbolt.com/blog/seo-tool-pricing/",
   "figure": "$35",
   "value": 35,
   "unit": "USD",
   "axis": {},
   "retrieved_at": "2026-09-21",
   "quote": "PRODUCT PUBLISHED PRICE OR BILLING BASIS WHAT TO CHECK ContextBolt SEO $35/month, 1,000 credits Credit cost by tool, plus your separate AI app",
   "source_class": "secondary",
   "text_sha256": "d881ca8fc100eaadc7bd2696a33376c92fb1e8d44d8f38d98d4200d9ea46f93e"
  }
 ],
 "not_published": [
  {
   "source": "Rank Math pricing",
   "url": "https://rankmath.com/pricing/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "AIOSEO pricing",
   "url": "https://aioseo.com/pricing/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Search Atlas pricing",
   "url": "https://searchatlas.com/pricing/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Sistrix pricing",
   "url": "https://sistrix.com/pricing/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Local Falcon pricing",
   "url": "https://localfalcon.com/pricing",
   "retrieved_at": "2026-09-21",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "SEO Tester Online pricing",
   "url": "https://seotesteronline.com/pricing/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Ranktracker pricing",
   "url": "https://www.ranktracker.com/pricing",
   "retrieved_at": "2026-09-21",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Majestic plans and pricing",
   "url": "https://majestic.com/plans-pricing",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Yoast SEO plugin",
   "url": "https://yoast.com/wordpress/plugins/seo/",
   "retrieved_at": "2026-09-21",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Zapier best SEO tools",
   "url": "https://zapier.com/blog/best-seo-tools/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "SelectSoftware Reviews best SEO tools for small businesses",
   "url": "https://www.selectsoftwarereviews.com/buyer-guide/best-seo-tools-for-small-businesses",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Toolradar cheapest SEO tools",
   "url": "https://toolradar.com/guides/cheapest-seo-tools",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "SE Ranking Semrush alternatives",
   "url": "https://seranking.com/blog/semrush-alternatives/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Search Atlas SEO tools",
   "url": "https://searchatlas.com/blog/seo-tools/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "the SEO tool vendor universe",
   "url": "https://toolradar.com/guides/cheapest-seo-tools",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  }
 ],
 "sources": [
  {
   "url": "https://www.semrush.com/prices/",
   "label": "Semrush pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://ahrefs.com/pricing",
   "label": "Ahrefs pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://moz.com/products/pro/pricing",
   "label": "Moz Pro pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://surferseo.com/pricing/",
   "label": "Surfer SEO pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.accuranker.com/pricing/",
   "label": "AccuRanker pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://nightwatch.io/pricing/",
   "label": "Nightwatch pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.seobility.net/en/pricing/",
   "label": "Seobility pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://rankmath.com/pricing/",
   "label": "Rank Math pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://aioseo.com/pricing/",
   "label": "AIOSEO pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://searchatlas.com/pricing/",
   "label": "Search Atlas pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.similarweb.com/corp/pricing/",
   "label": "Similarweb pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.brightlocal.com/pricing/",
   "label": "BrightLocal pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.spyfu.com/pricing",
   "label": "SpyFu pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://serpstat.com/pay/",
   "label": "Serpstat pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.link-assistant.com/buy.html",
   "label": "SEO PowerSuite pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://frase.io/pricing/",
   "label": "Frase pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://whitespark.ca/pricing/",
   "label": "Whitespark pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://sistrix.com/pricing/",
   "label": "Sistrix pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.diib.com/pricing/",
   "label": "Diib pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://localfalcon.com/pricing",
   "label": "Local Falcon pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://seotesteronline.com/pricing/",
   "label": "SEO Tester Online pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.clearscope.io/pricing",
   "label": "Clearscope pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.ranktracker.com/pricing",
   "label": "Ranktracker pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.screamingfrog.co.uk/seo-spider/pricing/",
   "label": "Screaming Frog SEO Spider pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://sitebulb.com/pricing/",
   "label": "Sitebulb pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://majestic.com/plans-pricing",
   "label": "Majestic plans and pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://lowfruits.io/pricing/",
   "label": "LowFruits pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://yoast.com/wordpress/plugins/seo/",
   "label": "Yoast SEO plugin",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.wincher.com/pricing",
   "label": "Wincher pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.marketmuse.com/pricing/",
   "label": "MarketMuse pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.seoptimer.com/pricing",
   "label": "SEOptimer pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://neilpatel.com/ubersuggest/",
   "label": "Ubersuggest",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.woorank.com/en/plans",
   "label": "WooRank plans",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://squirrly.co/pricing/",
   "label": "Squirrly pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://zapier.com/blog/best-seo-tools/",
   "label": "Zapier best SEO tools",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.selectsoftwarereviews.com/buyer-guide/best-seo-tools-for-small-businesses",
   "label": "SelectSoftware Reviews best SEO tools for small businesses",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://toolradar.com/guides/cheapest-seo-tools",
   "label": "Toolradar cheapest SEO tools",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://contextbolt.com/blog/seo-tool-pricing/",
   "label": "ContextBolt SEO tool pricing",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://seranking.com/blog/semrush-alternatives/",
   "label": "SE Ranking Semrush alternatives",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://searchatlas.com/blog/seo-tools/",
   "label": "Search Atlas SEO tools",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://toolradar.com/guides/cheapest-seo-tools",
   "label": "the SEO tool vendor universe",
   "license": "the publisher's own terms; quoted for reporting and comment"
  }
 ],
 "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 5 of the 20 named sources that could be read published a usable figure; 15 published none and are recorded as not published, never filled in; 21 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 111 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: one row per vendor: entry price monthly and annual, whether a free tier exists, and the entry tier's own published limits (projects, tracked keywords, crawl credits, seats); across the board, the median and cheapest entry price, the share offering a free tier, and the annual-versus-monthly discount. The roundups rank tools on opinion; the board ranks them on the limits each vendor publishes at its own entry price.",
 "embed": "<figure style=\"margin:0;padding:16px;border:1px solid #d9d9d9;border-radius:8px;background:#ffffff;color:#111111;font-family:system-ui,sans-serif;max-width:480px\"><p style=\"margin:0 0 8px;font-size:28px;font-weight:700;color:#111111;background:#ffffff\">30 USD</p><p style=\"margin:0 0 8px;font-size:14px;color:#111111;background:#ffffff\">median published figure, SMB SEO Tool Board, across 5 sources, read 21 September 2026</p><figcaption style=\"font-size:12px;color:#444444;background:#ffffff\"><a href=\"https://seocompanysmallbusiness.co.uk/datasets/smb-seo-tool-board/#median\" style=\"color:#1a4fd6;background:#ffffff\">Source: seocompanysmallbusiness.co.uk SMB SEO Tool Board</a></figcaption></figure>"
}